Experience
Freelance Copywriter and Content Marketer
Jamesville, NY 13078
Experienced copywriter and content marketer that has helped small businesses and entrepreneurs establish their brand voice and create engaging, educational, and lead generating content.
WRITING & CONTENT MANAGEMENT EXPERIENCE
January 2014 – Present
Freelance Copywriter and Content Marketer
- Helping B2B, B2C, and B2G organizations to successfully meet their communication goals.
- Development and ghostwriting of blogs, articles, white papers, website copy, newsletter content, and e-books.
- Clients include Benefits Library LLC, Chantilly Health, EZ Lynx, Family & Co. Jewelers, Haley Marketing Group, Horizon Health Services, Mc[Co] Labs, Occupational Performance Corporation (OPC), Painkiller’s Kill, St. John’s Military School, Western New York OBGYN, RSVP to me, Notedian, 24hourcoach.com, Horizon Health Services, CivicPlus, Full Span Leadership Consulting.
CivicPlus, Manhattan, KS
August 2016 – Present
Copywriter
- Develop marketing content for local government technology product suites.
- Write educational content for weekly blog and monthly newsletter.
- Develop SEO-optimized website copy.
- Publish authored articles in a variety of industry publications, including GovTech, EfficientGov, Emergency Management Magazine, Parks and Rec Management, ELGL Clerk Series Blog, Recreation Management Magazine, GCN, and Governing.
- Write technical product sell sheets, brochures, and internal training guides.
- Develop and issue press releases and editorial content to industry publications.
MARKETING & COMMUNICATIONS EXPERIENCE
POMCO, Syracuse, NY
November 2013 – August 2016
Marketing and Communications Specialist
- Overall management and development of corporate content, sales and marketing materials, industry thought-leader content, and social media.
- Develop SEO-optimized content for POMCO’s Health Care Educator blog.
- Develop press releases for personnel hires and promotions, and corporate events and announcements.
- Ghost write authored articles for POMCO executives and submit to regional and industry publications.
- Manage corporate social media accounts, including LinkedIn, Twitter, and Facebook.
- Research and write white papers on employer benefits and health care topics.
- Write and develop monthly e-newsletters for clients and prospects on health care and benefits-related topics.
- Write product and service sell sheets, brochures, and other collateral content.
- Write and develop new business proposals and presentations for the sales development team.
- Develop print ads for community sponsorships and local advertising.
ACCOUNT MANAGEMENT EXPERIENCE
POMCO, Syracuse, NY
May 2010 – November 2013
Account Manager
- Strategic Management of self-funded benefit plans for small to large employer groups.
Eric Mower and Associates, Syracuse, NY
May 2008 – May 2010
Senior Account Executive
- Manage international, regional and local business-to-business and business-to-consumer accounts.
- Manage advertising campaigns utilizing print, television, radio, online, direct marketing, outdoor, non-traditional, mobile applications, social media, and other media.
- Develop and execute global lead generation programs in North America, Europe, Asia, Mexico, New Zealand, and Australia, monitor results and adjust programs to optimize ROI.
Mark Russell & Associates, Syracuse, NY
February 2006 – May 2008
Account Executive
- Manage integrated accounts
Mark Russell & Associates, Syracuse, NY
Aug. 2005 – February 2006
Assistant Account Executive
- Assist in managing integrated accounts
COMMUNITY SERVICE
PAWS of CNY, Inc., Syracuse, NY
November 2016 – Present
President
- Lead organizational initiatives and ensure overall successful management of 100+ volunteers.
- Write and manage SEO-optimized website content via Word Press blog.
- Develop SEO-optimized blog posts regarding volunteer events and activities.
- Write and develop quarterly volunteer newsletters via Mail Chimp.
- Manage social media strategy and content, including Twitter, and Facebook.
- Write and submit press releases regarding community events and organization news.
PAWS of CNY, Inc., Syracuse, NY
March 2013 – 2016
Vice President
EDUCATION
Newhouse School at Syracuse University, Syracuse, NY
May 2005
Masters, Advertising
University of Rochester, Rochester, NY
May 2014
Bachelor of Arts, English
Fred Pryor Seminars, Syracuse, NY
2014
Writing for Business Excellence
Webucator, Syracuse, NY
2014
Writing and Grammar Skills
AWARDS AND RECOGNITION
PAWS of CNY, Inc.
2014
Flo Peters Memorial Award For Outstanding Service
Syracuse Ad Club
2008
Creative Spark Award Finalist For – For Outstanding Account Management
Skills
Copywriting
Proofreading
Social Media Management
Facebook, Twitter, LinkedIn, Instagram, Pinterest
WordPress
Content Management
Canva
Templated Graphic Design
Microsoft
Word, Excel, PowerPoint, Outlook
Adobe Acrobat
JotForm
Form Building Tool
HubSpot
Content Management & Lead Generation
MailChimp
Email Marketing
Hootsuite
Social Media Management and Monitoring
TypeForm
Form Building Tool
WuFoo
Form Building Tool
Mad Mimi
Email Marketing
SurveyMonkey
Survey Development
Biteable
Video Creation
Shopify
eCommerce
Wix
Content Management
Adobe Photoshop
Photo Editing and Graphic Creation