Experience
Freelance Copywriter and Content Marketer
Los Angeles, CA
Writer, content creator, messaging director, and communications specialist with over 15 years of experience in social media and public relations management, copywriting, corporate communications, content planning, email marketing, and advertising. Expert communicator with proven leadership establishing brand tone, messaging, and consistent, lead-generating marketing communications. Experienced strategist who has developed content marketing strategies for regional, national, and international brands.
CONTENT MARKETING EXPERIENCE
Los Angeles, CA
January 2014 – Present
Freelance Copywriter and Content Marketer
- Manage content calendars for a portfolio of clients and execute content strategy in the form of social media management, website management, blog copywriting, public relations, and email marketing
- Interview industry thought leaders to create case studies and leader profiles
- Launched social media presence for a small non-profit, growing Instagram followers to 240+ in 16 months
- Client industries include healthcare, education, special events, technology, marketing, personal branding, corporate consulting, stationery solutions, sound engineering
- Manuscript editing and publishing support for The Poverty of Work by David G. Van Arsdale, The Solitary Seed by Bradley Widman, The Monastic Overture, by Bradley Widman
CivicPlus, Manhattan, KS (Remote)
January 2019 – Present
Media and Communications Manager
- Manage all internal and external marketing and corporate communications for one of the nation’s largest providers of local government software solutions
- Create, execute, and monitor editorial, social media, public relations, thought leadership, and advertising plans for seven software products, supporting the department’s achievement of 110% of the 2020 lead goal
- Led the implementation and ongoing management of an agile development process for a four-person creative team using two-week sprint cycles and Kanban process management; increasing productivity by 40 percent
- Led rebranding strategy to align disparate product messaging under a single unifying message
- Maintain media relationships and submit thought leadership content resulting in 11 placements in 2020
- Manage and mentor freelance copywriters and internal content contributors
- Diversity & Inclusion Committee member and member of communication and mentorship program sub-committees, helping to lead initial corporate diversity and inclusion strategy, messaging, and goal execution (2020 to present)
CivicPlus, Manhattan, KS (Remote)
August 2016 – January 2019
Technical Writer
- Write and develop paid and organic social media, white papers, fact sheets, brochures, internal training documents, banner advertisements, Google AdWords content, checklists, press releases, case studies, blogs, eBooks, editorial articles, and other lead generation materials for five software products
POMCO, Syracuse, NY
November 2013 – May 2016
Marketing and Communications Specialist
- Managed the development of corporate content and sales and marketing materials
- Developed weekly SEO-optimized content for industry blog read by hundreds of professionals annually
- Ghost authored articles for POMCO executives published in regional and national business publications
- Researched and wrote over a dozen white papers and thought leadership content on employer benefits and health care topics utilized in a lead generation campaign targeting over 6,000 prospects
MANAGEMENT EXPERIENCE AND NON-PROFIT LEADERSHIP
PAWS of CNY, Inc., Syracuse, NY
January 2016 – January 2019
President
- Led operations and administrative functions for a regional non-profit pet therapy organization
- Automated volunteer application process and led migration from paper to digital volunteer management database, reducing storage fees and expediting onboarding from a 12-month to a three-month process
- Improved volunteer relationships; 2018 volunteer survey indicated the highest satisfaction with board member communications in four years
- Analyzed and enhanced recruitment strategy and stabilized membership, enabling 3,035 service hours in 2019
- Expanded facility partnerships, grew country presence 80% in three years, and expanded into new service categories, including a collaboration with Syracuse Hancock International Airport and Auburn Drug Court
- Launched a digital volunteer membership portal to enable volunteers to self-manage their hours, reducing board administrative time investment by ten hours per week
- Stabilized revenue by implementing volunteer fees for long-term solvency and financial strength
- Planned and executed fundraising activities, volunteer appreciation events, and annual member meetings
PAWS of CNY, Inc., Syracuse, NY
March 2013 – December 2015
Vice President
- Launched pawsofcny.org using WordPress and managed all content updates
- Executed social media, public relations, and volunteer communication strategies
- Implemented special events offering, growing from two annually to 100+ by 2018
POMCO, Syracuse, NY
May 2016 – August 2016
Manager, Business Development
- Managed a team of three business development specialists to produce sales proposals and track quantitative metrics associated with proposal responses, and win-loss rations
POMCO, Syracuse, NY
May 2010 – November 2013
Benefits Account Manager
- Managed employer benefit plans totaling thousands of members and over $2 million in premium equivalents
Eric Mower and Associates, Syracuse, NY
May 2008 – May 2010
Senior Account Executive
- Managed integrated accounts, including Motorola EMb and Transitions Optical, with budgets exceeding $1 million
Mark Russell & Associates, Syracuse, NY
February 2006 – May 2008
Account Executive
- Managed B2B and B2C accounts, including Oakwood, Schering-Plough, and FedEx Kinko’s
Mark Russell & Associates, Syracuse, NY
Aug. 2005 – February 2006
Assistant Account Executive
- Assist in managing integrated accounts
EDUCATION
Newhouse School at Syracuse University, Syracuse, NY
May 2005
Masters, Advertising
University of Rochester, Rochester, NY
May 2014
Bachelor of Arts, English
Fred Pryor Seminars, Syracuse, NY
2014
Writing for Business Excellence
Webucator, Syracuse, NY
2014
Writing and Grammar Skills
AWARDS AND RECOGNITION
CivicPlus
2020
President's Club for Outstanding Contributions
PAWS of CNY, Inc.
2014
Flo Peters Memorial Award For Outstanding Service
Syracuse Ad Club
2008
Creative Spark Award Finalist For – For Outstanding Account Management
Content Creation
Copywriting
Content Planning
Messaging Strategy
Proofreading
Manuscript Editing
Social Media Management
Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest
SmarterQueue
Hootsuite
Sprout Social
Marketing and Email Automation
HubSpot
MailChimp
Mad Mimi
Survey Development and Form Tools
TypeForm
Form Building Tool
SurveyMonkey
JotForm
Content Management
WordPress
Wix
Content Management
Ecommerce
WuFoo
Form Building Tool
Shopify
Spiffy
Document Management and Content Publishing
Microsoft Word, Excel, PowerPoint, Outlook
Medium
Adobe Acrobat
Graphic Design
Canva
Adobe Photoshop
Video Production
Animoto
Biteable
Wistia
Project Management
Asana
Wrike
Trello
Team Collaboration
Slack
Microsoft Teams