WRITING & CONTENT MANAGEMENT EXPERIENCE
Freelance Writer, (2014 – Present)
- Helping B2B and B2C organizations to successfully meet their communication goals
- Development and ghostwriting of blogs, articles, white papers, website copy, newsletter content, and e-books
- Clients include: Benefits Library LLC, Chantilly Health, EZ Lynx, Family & Co. Jewelers, Haley Marketing Group, Horizon Health Services, Mc[Co] Labs, Occupational Performance Corporation (OPC), Painkiller’s Kill, St. John’s Military School, Western New York OBGYN, RSVP to me, Notedian, Horizon Health Services
Copywriter – CivicPlus, Manhattan, KS (August 2016 – Present)
- Develop marketing content for local government technology product suites
- Write educational content for weekly blog and monthly newsletter
- Develop SEO-optimized website copy
- Write technical product sell sheets, brochures, and internal training guides
- Develop and issue press releases and editorial content to industry publications
MARKETING & COMMUNICATIONS EXPERIENCE
Marketing and Communications Specialist – POMCO, Syracuse, NY (November 2013 – August 2016)
- Overall management and development of corporate content, sales and marketing materials, industry thought-leader content, and social media
- Develop SEO-optimized content for POMCO’s Health Care Educator blog
- Develop press releases for personnel hires and promotions, and corporate events and announcements
- Ghost write authored articles for POMCO executives and submit to regional and industry publications
- Manage corporate social media accounts, including LinkedIn, Twitter, and Facebook
- Research and write white papers on employer benefits and health care topics
- Write and develop monthly e-newsletters for clients and prospects on health care and benefits related topics
- Write product and service sell sheets, brochures, and other collateral content
- Write and develop new business proposals and presentations for the sales development team
- Develop print ads for community sponsorships and local advertising
ACCOUNT MANAGEMENT EXPERIENCE
Account Manager – POMCO, Syracuse, NY (May 2010 – November 2013)
- Strategic Management of self-funded benefit plans for small to large employment groups
Senior Account Executive – Eric Mower and Associates, Syracuse, NY (May 2008 – May 2010)
- Manage international, regional and local business-to-business and business-to-consumer accounts
- Manage advertising campaigns utilizing print, television, radio, online, direct marketing, outdoor, non-traditional, mobile applications, social media and other media
- Develop and execute global lead generation programs in North America, Europe, Asia, Mexico, New Zealand and Australia, monitor results and adjust programs to optimize ROI
Account Executive – Mark Russell & Associates, Syracuse, NY (Feb. 2006 – May 2008)
- Manage integrated accounts
Assistant Account Executive – Mark Russell & Associates, Syracuse, NY (Aug. 2005 – Feb. 2006)
- Assist in managing integrated accounts
COMMUNITY SERVICE
President, PAWS of CNY, Inc. Syracuse, NY (2016 – Present)
- Lead organizational initiatives and ensure overall successful management of 100+ volunteers
- Write and manage SEO-optimized website content via Word Press blog
- Develop SEO-optimized blog posts regarding volunteer events and activities
- Write and develop quarterly volunteer newsletters via Mail Chimp
- Manage social media strategy and content, including Twitter, and Facebook
- Write and submit press releases regarding community events and organization news
Vice President, PAWS of CNY, Inc., Syracuse, NY (2013 – 2015)
EDUCATION
Master of Arts, Advertising – Newhouse School of Public Communications, Syracuse, NY (May 2005)
Bachelor of Arts, English – University of Rochester, Rochester, NY (May 2004)
Writing for Business Excellence – Fred Pryor Seminars, Syracuse, NY (2014)
Writing and Grammar Skills – Webucator, Syracuse, NY (2014)
AWARDS AND RECOGNITION
Flo Peters Memorial Award – For outstanding service, PAWS of CNY, 2014
Creative Spark Award Finalist – For outstanding account management, Syracuse Ad Club, 2008